What's in a Name?

What's in a Name?

Naming things is hard. Naming things that grow and evolve over time is even harder. Fourth Wall Tickets is no stranger to this phenomenon.

When we first launched, the “Tickets” of our name worked great and made perfect sense: all we did were tickets. We didn’t have classes, gift cards, donations, or even a point-of-sale system. Truth be told, we were little more than a submission form people could submit their email and payment info to. But fast-forward to today, and we’ve expanded so much more beyond those humble beginnings and the label that “Tickets” implies. So with anything that grows, there comes a time to reflect and evolve.

So we’re excited to share that as our platform is evolving, so is what we're called. Starting in the new year, we will now be transitioning to use the name of "Crowd Work"!

We’re very excited about this update, and it aligns with our unchanged goal to be the best sales and management platform for theatres, specifically comedy and improv theatres. In fact, nothing else is changing with us other than the name. We haven’t been acquired, we’re not pivoting, we’re just better adapting to our current features and getting more settled for some exciting features in the near future!