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How Improv Transforms the Workplace

How Improv Transforms the Workplace

Did you know corporations such as Google and PepsiCo have integrated improv training into their employee development programs? When many companies went remote (and sometimes stayed remote) over the past few years, improv exercises have been able to help pull colleagues and teams together. Companies utilizing improv principles report significant

A Short History of the Upright Citizens Brigade

A Short History of the Upright Citizens Brigade

What is the Upright Citizens Brigade and how has it affected improv? In the vibrant realm of Chicago improvisational comedy, the Upright Citizens Brigade (UCB) emerged as a pioneering force, revolutionizing the art form and leaving an indelible mark on the world of entertainment. The UCB has garnered immense respect

The History and Power of Intermissions

The History and Power of Intermissions

You might not have thought about the origins and historical significance of intermissions, yet they play a fascinating and vital role in theater. They provide a valuable opportunity for creative set changes and building anticipation among the audience, as well as allowing for social interactions and concession purchases during the

Influential Figures: Viola Spolin

Influential Figures: Viola Spolin

Who Was Viola Spolin? This is a question that opens the door to exploring one of the most transformative figures in the history of theater. Viola Spolin's influence on the domain of theater education and improvisation is nothing short of revolutionary. Her pioneering work irrevocably changed the landscape of acting

A Brief History of Stand-Up Comedy

A Brief History of Stand-Up Comedy

No one knows when the first joke was told, but it probably went something like this: Gathered around a flickering fire, a caveman tripped over a rock and clumsily spilled his handful of berries. A fellow tribe member, seizing the moment, exaggerated the fall with a playful grunt and an

Is the AI Good for Your Venue?

Is the AI Good for Your Venue?

I’m sure you’ve heard all about the ‘chat GPTs’ and the ‘models’(not the pretty ones) from some of your nerdy friends. Sometimes they’ll derail entire meetings to hype up this new thing that’s apparently going to ‘change your life’ and ‘take everyone’s jobs’. They

The Cultural Impact of Sold-Out Shows

The Cultural Impact of Sold-Out Shows

What could be more important to a theatre or club venue than selling out every show? Hanging that ‘sold out’ sign at the box office is probably the biggest indicator of a commercial win, and it’s obvious that selling out would put a smile on any club owner’s

Theatre Marketing II: Understanding Social Media Metrics for Word of Mouth

Theatre Marketing II: Understanding Social Media Metrics for Word of Mouth

We’ve dipped our toes into the interesting marketing realm multiple times in past articles, and here we’ll continue on a more formal series for theatre word-of-mouth marketing specifically. It’s time to get into the meat and potatoes of how an online presence can instill effective word-of-mouth advertising

Why Local Ticketing Platforms Are Better

Why Local Ticketing Platforms Are Better

You opened a theatre a few months ago; that’s awesome! In that humble beginning, you decided to have a simple ‘tickets at the door’ policy where people could only get in with cold, hard cash at the box office upon entry. Now that your theatre is gaining popularity, there

What Drives Event Attendance?

What Drives Event Attendance?

Listen, in the world of showbiz, you'd think that landing a gig, nailing the lines, or perfecting that punchline is the hardest part, right? Not so fast, my friend. Sure, those matter, but what's a performance without an audience? You might as well practice at home. But seriously, understanding what